Interview with Michael Cooper,
President of BUSCA, Inc
ATG = Against the Grain
MC = Michael Cooper
ATG: Michael, what exactly does the
word BUSCA stand for?
1) BUSCA means SEARCH in several
languages (Italian, Spanish, and Portugese).
ATG: Can you tell us a little bit
about the company's history and its overall philosophy?
2) BUSCA was founded in 1997 with
the intention of providing personalized focus to libraries
seeking excellent fulfillment for conventional monographs,
help with difficult titles, service for almost all
formats from almost all sources. Increasingly we are
providing video, DVD, etc.
ATG: What if any specialized training
or education did you receive before getting into the
3) I have been in the book business
continuously since 1979. Prior to that I worked with
a literary publication project while enrolled in college.
ATG: Who do you see as primary customers
of BUSCA? Are you organized to respond to a certain
4) Primarily we work with college
and research libraries. We seem well organized to
respond to our customers because they tend to praise
ATG: So far, what has been your experience
in dealing with Libraries? Have there been any unexpected
issues? What elements have been challenging?
5) BUSCA has wonderful relationships
with numerous libraries. We are grateful for them.
Unexpected budget shortfalls this year for some of
our clients have been a challenge to them and for
ATG: Can you tell us how pricing is
structured for your services?
6) Our pricing is structured to
be competitive in the marketplace. BUSCA welcomes
interested parties to contact us at firstname.lastname@example.org
ATG: Do you find it difficult to compete
with large companies/vendors?
7) I respect most of our competitors.
Apparently we are all facing genuine bottom line financial
concerns as are our customers. Big vendors do have
their strengths, but they also have higher costs in
their multi-layered organizational structures.
ATG: I've seen your web site and it
looks great! Do you envision an on order interactive
8) Thanks! We are working on a web-based
office with interactive ordering features.
ATG: How many staff do you currently
employ and how is BUSCA generally organized?
9) BUSCA has averaged 9 employees
in the past few years. We also outsource some functions.
BUSCA staff members tend to be cross-trained while
still specializing in specific departments.
ATG: How do you balance your time
between the publisher and the vendor aspects of your
10) BUSCA's publishing activities
at this time are a modest part of our operation. Eventually
we may need to develop greater resources to accommodate
an enhanced publishing program. We can keep a balance.
ATG: I notice you publish a lot of
regional histories. How did you get into that aspect
of publishing? What themes are you going to pursue in
11) Yes, we started-out by publishing
some regional history titles. Partly that is due to
my own interest in that subject and partly due to
the ease of working with local authors. BUSCA, though,
has been moving into new subjects, while continuing
to publish autobiographical, anthropological, and
historical works. Expect to see some exciting titles
relating to depth psychology, shamanism, and Kabbalisitc
ATG: Tell us about Devil Dogs &
Jarheads? Any new publications?
12) In Victor Pearn's new book,
DEVIL DOGS & JARHEADS (0-9666196-3-3... Paper...$14.95),
the world of a U.S. Marine enlistee in 1969 comes
to life in buzz cuts, reveille, drill sargeants, rifle
ranges, and purple hearts. As Southwest Book Views
(Spring 2003, Vol. 2 No. 2) noted, "The experiences
shared in this collection are etched indelibly upon
the heart of the writer and now the reader in words
that the world can little afford to ignore. This is
undeniably exquisite work." Look for a favorable
book review later this year in American Libraries.
Our next title release is due 9/30/03: THE ESSENCE
OF A UNIVERSAL KABBALAH- -DAWN OF A NEW CONSCIOUSNESS
(STOFF...0-9666196-5-X...Hardcover...Approx. 300 Pages...$29.50).
Dr. Bernie S. Siegel, author of LOVE, MEDICINE, &
MIRACLES will have a front cover quote, "This
book is a wonderful resource for all those who can
open their minds and learn to accept the truth."
ATG: Do you see BUSCA taking a position
in the whole e-books trade? Do you envision e-books
as part of your inventory?
13) As a library reseller, we have
not been doing e-book business. However, as a publisher,
BUSCA will eventually offer some of its titles for
sale in digital format.
ATG: Where do you see BUSCA going
within five years? What directions will it take?
14) BUSCA intends to further fortify
its current range of activities. We like our independent
corporate spirit while also acknowledging all the
gracious support that has come our way. Hopefully,
in five years we will be radiating lots of good energy!
ATG: Where do you find your greatest
sense of professional accomplishment?
15) In the expressions of appreciation
from customers, employees, and suppliers.
ATG: Finally, what do you do with
your “copious free time”?
16) Connecting with family and friends,
hiking near waterfalls and my own creative writing...
ATG: Michael, thank you so much for
your time. Is there anything else you'd like to add?
17) Please visit our new BUSCA Book
Outlet & Arts Store in the heart of the Finger
Lakes on Seneca Lake: 5930 Route 414; Hector, NY 14841;
Telephone # 607-546-4247...25 miles west of Ithaca
and 10 miles north of Watkins Glen. We are on the